Sustainability has become a big conversation in the past few years. Many luxury brands have made sustainability a priority. Allbirds is the recent participant in the conversation with its new Natural Run Collection. With this collection, the company stands shoulder to shoulder with brands like PANGAIA, a brand that launched several sustainability initiatives featuring sustainable materials.
For the new collection, the company avoided polyester, which released over 706 billion kg of carbon emissions in 2015 alone [source].
The company reportedly went through 70 iterations over 2 years to create the final form and shape for the activewear. The entire collection designed from merino wool and eucalyptus tree fiber. These materials are also part of the company’s infamous slip-on sneakers.
The six-piece collection includes women’s leggings, bike shorts, and a form top, all made out of eucalyptus tree fiber and merino wool. The other 3 pieces in the collection include a women’s tank, a men’s tee, and unisex racing shorts made of merino wool. You can enjoy high breathability and unrestricted movement at just under $100.
The collection features sustainable materials; however, the company isn’t 100% vegan. It aims to reduce its carbon footprint by 2025. You can view the carbon footprint linked with each item in the collection on the company’s website.
Allbirds debuted in 2019 with socks and later added four clothing items, including a crab-shell shirt and wool-puffer jacket. It later expanded to footwear with its iconic The Dasher, high-tops, and women’s flats. With its sustainable activewear, the company is on its way to reduce the carbon footprint of its products by 25% [source].
Many other brands are making the switch to sustainable activewear, too. Recently, Levi Strauss announced that it is acquiring Beyond Yoga [source]. And, according to Forbes, Wolverine Worldwide acquired Sweaty Betty for a whopping $410 million. Allbirds’ decision to launch sustainable activewear comes a few months before its IPO launch, which is yet to be confirmed by the brand.
Have you made the switch yet?