Continuing their green missions -- Adidas has announced a sustainable take of their famous Stan Smith sneakers. It is Adidas' first footwear concept made with Mylo mushrooms in collaboration with biotech startup Bolt Threads.
Adidas’ former executive is launching his own sustainability brand: Zero Waste Fashion. The company will aim to reduce the land pollution caused by Polyester and replace it with more organic materials such as Tencel and cotton.
Adidas is planning its own Adidas metaverse called the Adiverse in partnership with the crypto wallet, Coinbase; and the virtual Metaverse project, The Sandbox. We look into what this could mean for the future.