December 10, 2020

      Nike Adapt Brings Future to Now

      Here is the revolution of Nike's self-lacing shoes after nearly 3 decades of releasing Back to The Future II.
      November 6, 2021

      Be Prepared For Digital Nike Products In The Metaverse

      Nike is joining the ranks of Gucci, Balenciaga, Hugo Boss, and many other renowned brands with digital offerings extending beyond the physical world. The company recently filed trademark applications for digital clothes, accessories, and sneakers.
      December 14, 2021

      Nike Acquires RTFKT. Is Nike Metaverse Ready?

      Nike acquires NFT collectibles startups, RTFKT to create a Nike metaverse that will feature the company's own virtual sneakers and apparel. Does this mean virtual goods are here to stay?