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Young talent Andrew Mok, better known as Offgod (YaLocalOffgod), should come to mind when it comes to those anime-inspired Apple Airpod Max and sunglasses. At a mere 19 years of age, this Hong Kong native has carved a unique niche for himself in the worlds of fashion and art, becoming a new trend-setter among Gen Z and street-style community.

Starting as an artist who gained recognition through Instagram, YaLocalOffgod’s humble journey took him beyond just sketchbooks. Offgod emerged into the limelight at the tender age of 14, thanks to his artistic contributions to Juice WRLD and The Kid Laroi’s 2020 track “Reminds Me Of You.” His artistic collaborations have extended to notable artists including Justin Bieber, Future, and Trippie Redd, as noted by HypeBeast magazine. Recognized by style icons such as Takashi Murakami and Pharrell Williams, his ascent into fame accelerated when he began to merge his art with 3D printing technology to create unique, sculptural attachments for popular tech gadgets like Apple’s AirPods Max and the old iPods. He collaborated with Russian creative Gleb Kostin to bring these designs to life through 3D printing, combining their artistic and technical skills to create these unique wearable art pieces.​​

But YaLocalOffgod’s influence doesn’t stop at illustration. He ventured into fashion with his brand “bandage boy,” which quickly became sought after following its launch. The brand’s unique selling point? It incorporates elements of YaLocalOffgod’s signature style, blending streetwear with 3D-printed accessories and attachments, reflecting his artistic background and his innovative use of technology​.

What sets Andrew Mok apart is not just his ability to create but also his understanding of ‘hype’ and how to leverage it. By tapping into the cultural zeitgeist, combining fashion with digital art, and embodying the ethos of hip-hop culture, he has crafted a brand that resonates deeply with today’s youth. His sources of inspiration are as diverse as his output, drawing from the late Virgil Abloh, Wong Kar-wai, and various hip hop and anime icons, showcasing influences that inform his creations​.

Despite his young age and rapid rise to fame, YaLocalOffgod remains grounded, attributing his balanced outlook on life to his family. His story is a testament to the power of social media as a platform for artists, the potential of 3D printing in fashion and art, and the importance of staying true to one’s vision and roots. As he continues to explore and expand his artistic and fashion endeavors, Andrew Mok represents a new wave of creators who are not just content with making art but are determined to innovate and redefine what is possible in the digital age​​.

Mo Zhou