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Microsoft’s Bing Image Creator: Microsoft’s New AI-Powered Image-Creation Feature Using OpenAI’s DALL-E Technology for Bing and Edge

Microsoft Corp’s latest AI-powered image-creation feature, Microsoft’s Bing Image Creator, is making headlines in the tech industry. The tool, which is integrated into Bing chat, will generate pictures based on text prompts by utilizing OpenAI’s DALL-E technology. Available to users of the latest AI-powered version of Bing and Edge preview, the feature is designed to revolutionize the way we create images.

Microsoft’s Bing Image Creator Tool – image Microsoft

Benefits of Bing Image Creator for Businesses

According to Microsoft, Bing Image Creator will initially roll out in Creative mode starting Tuesday for desktop and mobile users. The feature will also provide a range of benefits to businesses both large and small. It will allow them to generate fresh variations of images from a three-dimensional model of products, such as shoes, kitchen gadgets, or furniture, without having to pay for as many photo shoots.

Microsoft’s Bing image creator tool example – image Microsoft

Competition Between Microsoft and Google

The launch of Bing Image Creator comes in the midst of a fierce competition between Microsoft and Alphabet Inc’s Google to deploy software that could reshape how people work after last year’s launch of ChatGPT, the OpenAI-owned chatbot sensation that showed the potential of large language models.

Microsoft’s Investments in OpenAI

Microsoft has sought to outpace its peers through investments in OpenAI, which last week released GPT-4. The software performs a range of tasks, from creating a real website through a hand-drawn mock-up to helping individuals calculate their taxes. In addition to Bing Image Creator, the software giant has also launched new features such as Visual Stories and Knowledge Cards 2.0 for Bing users.

AI Technology Streamlining Marketing Efforts

These new features will use AI-generated graphics and more interactive elements such as charts and timelines to provide information and key facts at a glance. This integration of AI technology has enabled businesses to streamline their marketing efforts and create content at a faster pace.

The Future of AI Technology

In conclusion, Bing Image Creator is just one example of AI technology and its vast applications in content creation. With more advancements on the horizon, it is exciting to see how technology will continue to shape and impact our lives.


Joygill Moriah

Cofounder of Hybrid Rituals. Founder of GLIMPSE. Digital Art & trends researcher.

Cofounder of Hybrid Rituals. Founder of GLIMPSE. Digital Art & trends researcher.