November 8, 2021
      H&M vegan collection

      H&M PETA-approved Vegan Collection Is Available In Animal Crossing

      H&M vegan collection brings an eleven-piece clothing line to Animal Crossing that can be purchased at the Able Sisters Shop. Experience H & M's catwalk show and get your favorite items for use within Animal Crossing.
      November 6, 2021

      Be Prepared For Digital Nike Products In The Metaverse

      Nike is joining the ranks of Gucci, Balenciaga, Hugo Boss, and many other renowned brands with digital offerings extending beyond the physical world. The company recently filed trademark applications for digital clothes, accessories, and sneakers.
      November 3, 2021
      Pacsun's digital ecosystem

      PacSun Is Making Sure That You Will Have Fun Online This Winter

      Pacusn’s digital ecosystem features technology-driven digital marketing campaigns, and IRL experiences to sell products. The company aims to engage its customers, in hopes to build a long-term audience on social media platforms, especially TikTok. Here’s what we have learned from PacSun's digital marketing strategy.
      October 31, 2021

      Could This Be The Start Of Windowsen Exoskeleton Boots And Alien Fashion Trend?

      Windowsen introduces exoskeleton boots in its SS22 ‘Monster Heart’ runway alongside alien-like, dramatized looks never seen in fashion before. The brand aims to create unconventional fashion that can make you feel extraterrestrial.
      October 29, 2021
      Facebook Meta

      Facebook Becomes Meta, Introducing A Mixed Reality Lifestyle For Everyone

      On Thursday, Facebook’s CEO and founder Mark Zuckerberg announced the new name, logo, and vision for the company. Facebook will no longer be defined as a social media company but a metaverse company incorporating AR, VR, and boundless elements of technology that would essentially reshape how we connect.
      October 27, 2021

      Why Are Car Companies Launching Sustainable Fashion?

      Luxury brands have adopted the ‘green’ strategy where products and services use sustainable fashion materials. It makes sense for a luxury brand to go green since most fashion brands use materials that harm the planet. But recently, vehicle manufacturers have been launching sustainable clothing too. We look into the new green business model and its reverberations.
      October 25, 2021

      Luxury Fashion House, Chloé, Becomes The First European Brand With B Corp Certification

      European luxury brand Chloé has attained its B Corp status, becoming one of the few brands in the sustainability category. We look into what it means for the brand’s future and how it may ignite change for other similar fashion houses.
      October 20, 2021
      Clinique NFT

      Clinique Takes The NFT Game To The Next Level With Product Perks And Loyalty Rewards

      Clinique NFT program brings Clinique loyalty members an exclusive offer to win an NFT and Clinique products for the next 10 years! All You have to do is share your “stories of optimism” on social media with hashtags Clinique, Contest, and MetaOptimist. Not a Clinique loyalty program member? Sign up today to participate!