An impactful groove with the use of an alluring nostalgic french noir aesthetic, Define Time is a song that cuts through deep into our psyche invoking deep emotional sensory reactions. A collaborative project with artist Kiina, Goya delivers beautiful poetry on the mental blockages we consistently face in life through the never ending cycle of pain lived within the obstructions of society’s expectations.


This piece focuses on the fleeting time we have and the importance of shifting our focus beyond surface level materialistic excess. Goya emphasises the lack in what we have been taught to value and aims to shift perceptions emphasising the temporariness of life. He utilises melodic tunes with the use of various instruments and MPC’S. Vocal mixing warped to echo and emphasise time. Witness his artistry in action as he takes a creative direction as Kendrick Cumberbach! But prepare to re-evaluate your use of time that has long been warped through a force fed system.


Tell them 📢  Hybrid Rituals // Glimpse Sent You  👉 Goya Gumbani & Kiina – Define Time



Meelo – Double Bass

Meron T – Guitar

Jordan Amalfitano-Tait – Guitar

Franky Bones – Keyboard

Josh Short – Trumpet

Goya Gumbani – Vocals

Kiina – Drum Machine

Aunty Beverley Cox – Voice Over

Director & Editor: IVOR alice

Co-Director, Art Direction, & Production: Dalini Sagadeva

Kendrick Cumberbatch –  Creative Direction & Stylist

Keisha Walters – 1st Cinematographer

Charlie Benjamin – 1st Assistant Camera

Bella Santucci – 2nd Cinematographer

Krishan Sharda – BTS Videographer

Imran Sesay – BTS Videographer

Nathan Feddo – Playback

Ajay Sigh – Stylist

Maxine Thompson – Styling Assistant

Alligator Drapes – Set

Special Thanks to: Horatio London, Drake’s, Needles, Agency Eleven, Nicholas Daley, and Ahluwalia.

Label: 2022 GGwav & Wing Yip Records

Joygill Moriah

A multimedia digital artist based in Vancouver, BC! Pouring her emotions into her artistry, her work serves as a creative outlet. Yujin/Flux aims to constantly integrate new media forms into her productions.