What is Assembly?

Assembly is a comprehensive platform designed for marketers to efficiently plan, draft, collaborate, schedule, and analyze their marketing content in a single location. It seeks to eliminate the chaos of disorganized spreadsheets and documents by providing a streamlined workflow.

What Makes Assembly Unique?

Assembly stands out with its all-in-one approach, offering a cohesive calendar view that enhances visibility across various marketing channels. Its user-friendly interface and powerful features simplify the content creation and management process, making it an ideal solution for marketing teams.

Key Features

• Planning & Ideation
  • Organize marketing campaigns and content using a calendar view for enhanced visibility across channels.
  • Monitor content statuses, labels, and campaigns effectively.
• Drafting & Collaboration
  • Create social media posts, emails, and other content using an intuitive Notion-like editor.
  • Preview posts with character counts and formatting tailored to specific channels.
  • Collaborate with your team through comments, feedback, and content approvals.
• Scheduling & Posting
  • Schedule content for social media platforms such as Instagram, Twitter, LinkedIn, and more.
  • Support for multiple profiles on each channel.
  • Tag individuals and businesses directly within posts.
• Analytics
  • Access performance data across social media channels.
  • Identify top-performing and underperforming content types and campaigns.
  • Benchmark results over time for continuous improvement.

Pros & Cons Table

Who is Using Assembly?

Assembly is tailored for:

• Social media managers overseeing multiple brand profiles across various platforms.
• Content marketers creating blogs, newsletters, and other branded materials.
• Marketing teams aiming to enhance collaboration and planning efficiency.
• Agencies managing social media and content for diverse clients.

Specific use cases include:

• Planning and scheduling social media campaigns.
• Promoting new blog posts and website content.
• Driving traffic to landing pages and products through social media posts.
• Managing social media for multiple brands and clients.
• Monitoring campaign and content performance.

Support Options

Assembly offers various support options, including:

• Comprehensive help documentation.
• Email support for inquiries and troubleshooting.
• Community forums for user discussions and tips.

Pricing

Assembly provides a free plan limited to 1 user and 2 social profiles, along with basic features. Paid plans offer unlimited users, profiles, posts, premium integrations, priority support, and more.

Please note that pricing information may not be up to date. For the most accurate and current pricing details, refer to the official Assembly website.

Integrations and API

Assembly integrates with several tools, including:

• Google Analytics for enhanced analytics capabilities.
• Zapier to connect with over 1,000 other applications.
• Notion, Airtable, and other work tools for effective content management.

FAQ

• What is the difference between the free and paid plans?

  The free plan is limited to 1 user, 2 social profiles, and basic features. Paid plans provide unlimited users, profiles, posts, premium integrations, priority support, and more.

• Is there a free trial?

  Yes, Assembly offers a 14-day free trial of the Team plan, allowing you to explore its features without requiring a credit card.

• What platforms can I schedule social media posts to?

  You can schedule posts to Instagram, Facebook, Twitter, LinkedIn, Pinterest, and more. Assembly is continuously adding new platforms.

• Can I manage multiple social media accounts?

  Yes, on paid plans, you can add an unlimited number of profiles for each integrated social platform.

Useful Links and Resources

• Assembly Official Website
• Help Documentation
• Community Forum