Travis Scott is known to explore creative boundaries in both his music and brand marketing. Scott’s collaboration with Fortnite (EpicGames) – The “Astronomical” concert was a groundbreaking event that mixed gaming, music, events, and fashion, creating the ultimate hybrid experience. The Travis Scott X Fortnite digital concert has quickly gained traction from both the gaming and hip hop world. It has attracted over 12 million viewers while livestreaming. ⠀
DIGITAL CONCERT + DIGITAL TRAVIS SCOTT
Although it was in a game, if you have nice speakers or headphones then it was still quite enjoyable – there is no grass making your clothes filthy; it can do pretty much anything you want in the meanwhile because you are at home; and you may play the Fortnite original game while at it. The in-game Scott was rendered to be a lot larger than regular player avatars. While performing a live concert of some of his new songs, to entertain your visual sensors further, the game’s colourful backdrop and its surroundings also constantly changed and morphed into hyperrealistic worlds.
REAL-LIFE MERCH + IN-GAME SKINS
Along with the event, Scott has also released virtual skins and real-life merchandise using the signature designs of Scott’s record brand Cactus Jack. The real-life collection released futuristic style short-sleeved t-shirts, hats, action figures and a Nerf blaster which also echos some of the tattoos/designs seen in virtual skins.⠀
Do you think you will still enjoy Coachella if virtual concerts become the new normal?⠀
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