HYBRID RITUALSHYBRID RITUALS

    Innovation

    • 123
    What's Hot

    The Future of Display: Apple Vision Pro

    June 5, 2023

    Apple Pledges to Use 100% Recycled Cobalt in Batteries by 2025

    April 25, 2023

    AI-Generated Music Takes Over London Nightclub | Meet Mubert, the AI DJ

    April 21, 2023
    Facebook Twitter Instagram Discord Telegram
    • Innovation
      • Topics
        • Wearables
        • Mind & Body
        • Vehicle
        • Digi / Physi
      • Series
        • Untangled Interview
        • Choosing Fits in 2036
        • How-Tos
    • Culture
      • Trends
        • Music & Art
        • E-Sports
      • Feature
        • Glimpse Livestream
        • Events (coming soon)
        • Gigs (coming soon)
    • Brand Directory
    HYBRID RITUALSHYBRID RITUALS
    Facebook Twitter Instagram
    Subscribe
    HYBRID RITUALSHYBRID RITUALS
    Home»News»Naomi Osaka Partners With Levi’s For An Upcycled Denim Collection
    News

    Naomi Osaka Partners With Levi’s For An Upcycled Denim Collection

    By Hybrid RitualsAugust 21, 2021No Comments3 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email Telegram

    The four-time Grand Slam singles champion, Naomi Osaka, has jumped on the sustainability bandwagon with an upcycled denim collection.

    As the conversation around sustainability practices grows, more and more influencers are becoming a part of this movement. Naomi Osaka is the newest face in sustainable fashion. With her partnership with Levi’s, the tennis star has created a four-piece upcycled denim collection for the summer that includes:

    1. A Denim Kimono (with a denim obi belt)
    2. Lace-up shorts (designed from old men’s Levi’s jeans) 
    3. Crystal fringe shorts (designed from vintage 501 shorts)
    4. A bustier with a lace-up back made out of upcycled Levi’s Trucker jacket.

    The design and development of Naomi Osaka upcycled denim collection

    The old denim used in the collection comes from Levi’s old denim stock. Most of the old denim jeans and apparel usually end up in landfills.  According to EPA, landfills received 11.3 million tons of textile waste in 2018 alone. But thanks to Osaka’s partnership with the denim giant, there’ll soon be reduction in that waste. According to Osaka, “The sustainability aspect was super important to me. And I love that every piece in the collection is from old stock.”

    Naomi-Osaka-x-Levis-Denim-Kimono
    Image / Levi’s

    Apart from sustainability, the collection pays homage to Osaka’s Japanese heritage. In her statement Osaka said that she “always loved wearing kimonos when I was a kid.” She added, “So, to be able to do it in denim felt really different and a bit unexpected.” The other pieces in the collection are more sporty in style than the Kimono. 

    The collection will drop in selected Levi’s stores on August 24. Osaka fans in Hong Kong will be able to buy it from the brand’s Harbor City store.

    This is Osaka’s second partnership with Levi’s. She previously joined stars like Hailey Bieber,  Jaden Smith, Shai Gilgeous-Alexander,  Barbie Ferreira, Emma Chamberlain, and Marcus Rashford for Levi’s 501 day campaign.

    The company recently partnered with a Copenhagen-based label, Ganni, to create a rental capsule that features upcycled materials. Customers can rent the collection for only three weeks, after which other customers will use it. 

    In addition, Levi’s has also launched the “most sustainable Levi’s ever”, which is Denim made out of circulose (derived from recycled denim biodegradable wood pulp) and organic cotton.  

    Ingredients like biodegradable wood pulp and tree fibers are quickly becoming popular as sustainability materials. Recently, Allbirds, too, launched its first activewear line made entirely out of natural materials like merino wool and eucalyptus tree fiber. 

    Have you bought your first sustainable collection yet? Let us know in the comment section below.

    Levi's Naomi Osaka Sustainability sustainability practices
    Hybrid Rituals

    Editor @ Hybrid Rituals.

    Related Posts

    Apple Pledges to Use 100% Recycled Cobalt in Batteries by 2025

    April 25, 2023

    AI-Generated Music Takes Over London Nightclub | Meet Mubert, the AI DJ

    April 21, 2023

    Snapchat AR Enterprise ARES is Disrupting E-commerce: Here’s How

    April 19, 2023

    Is Elon Musk’s Claim about Twitter Advertisers Returning True? Research and Data Show Otherwise

    April 19, 2023
    Latest Posts

    The Future of Display: Apple Vision Pro

    June 5, 2023

    Apple Pledges to Use 100% Recycled Cobalt in Batteries by 2025

    April 25, 2023

    AI-Generated Music Takes Over London Nightclub | Meet Mubert, the AI DJ

    April 21, 2023

    Subscribe To Updates

    Get exclusive first looks, discounts, event details + more!

    Advertisement

    @ Hybrid Rituals 2021
    By Hybrid Rituals the Agency

    Facebook Twitter Instagram
    Innovation
    • Wearables
    • Mind & Body
    • Digi-Physi
    • Untangled Interview
    • Choosing Fit In 2036
    • How-Tos
    Culture
    • Music & Art
    • Events
    • GLIMPSE [livestream]
    Shop
    • Brand Directory
    • Reviews
    • Shopping Guide
    About Us
    • General Inquiries
    • About Us
    • Masthead
    • Get In Touch

    Get exclusive first looks, discounts, event details + more!

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version