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Louis The Game is the brand’s celebratory mobile game that helps gamers explore the 200-year old history of the brand and its founder through adventurous quests. Some people are even calling it better than Fortnite.

The game is a part of the luxury brand’s multiple celebration initiatives that acknowledge its founder’s vision and the brand’s legacy. You can download the game for both iOS and Android to start exploring the roots of Louis Vuitton.

Explore the six worlds in Louis The Game

The game features the brand’s famous mascot, Vivienne, as she journeys through six carefully constructed, vibrant worlds to collect 200 candles to commemorate the event. She is seen embellished with the company’s distinct flower insignia.

What may remind you of games like Legend of Zelda, Breath of the Wild is a unique world with an engaging story to explore. You can collect items, jump around, and even customize your character based on your colour choices. There are several Louis Vuitton monogram prints to choose from.

During the quests, you can collect memorabilia like postcards that will teach you about the brand’s century-old history. In addition, you can find more than 30 embedded NFT’s throughout your journey. Designed by the artist Beeple, these NFTs can only be collected while playing the game and should not be sold.

Each world has its own personality. The vivid imagery is brimful with shades of violet, amethyst purple, forest green, and red. You’ll encounter Japanese architecture with thatched roofs, a harbour with a Louis Vuitton cargo ship, a scenic mountain range, a futuristic tower surrounded by lights, and a dense forest.

Every scene within the game represents the diverse, glamorous world of Louis Vuitton. We wouldn’t imagine a Louis Vuitton game in any other way. 

Images / Louis The Game

Recently, many luxury brands including Gucci, Balenciaga, and Burberry have had their own experiments with virtual worlds and NFT’s. Louis Vuitton seems to be jumping on the bandwagon.

With the game, the brand can help its current fan base learn about its history while targeting the Gen-Z customers who are hard to target through conventional marketing.

You can join the brand’s 200th-anniversary celebrations on its website and explore various exclusive collections. The exclusive LV Trunk collection is already out.

Give the game a try and let us know what you think in the comment section.  


Hybrid Rituals

Editor @ Hybrid Rituals.

Editor @ Hybrid Rituals.