What is Lately?

Lately is an AI-driven social media platform designed to assist users in generating high-quality social media content. It seamlessly integrates with tools like Hootsuite and HubSpot, offering a comprehensive solution for social media management.

What Makes Lately Unique?

Lately leverages artificial intelligence to analyze a user’s historical social media content and engagement metrics. By identifying successful posts, it understands the audience better and can automatically create new posts that reflect the user’s brand voice. The AI also assesses the potential engagement of these posts before they are published, ensuring optimized content quality.

Key Features

• AI Content Writer: Automatically crafts high-quality social media posts tailored to a user’s brand voice and audience, saving time and effort.
• Social Analytics: Delivers data-driven insights on past performance to enhance future content strategies.
• Social Media Marketing Tools: Includes features like content calendars, post scheduling, and approval workflows for managing multi-user social media programs.
• Social Selling: Expands brand visibility by linking employee advocacy accounts to the main brand accounts.
• Video Autogenerator: Transforms brand videos into short clips optimized for social media, allowing for effective repurposing of video assets.
• Seamless Integrations: Connects with platforms such as Hootsuite and HubSpot for streamlined publishing and reporting.
• Compliance Features: Offers approval workflows and archiving to help regulated industries maintain social media compliance.

Pros & Cons Table

Who is Using Lately?

Lately is ideal for:

• Large enterprises needing to scale content across various regions and brands.
• Highly regulated industries, such as financial services, that require compliance.
• Businesses with existing video archives looking to repurpose content.
• Brands aiming to implement employee advocacy programs.
• Users already utilizing platforms like HubSpot or Hootsuite for easier integration.

Support Options

• Email support
• Live chat support
• Phone support
• Online knowledge base & help center
• Onboarding assistance
• Ongoing account management

Pricing

For detailed pricing information, please visit the official Lately website.

Please note that pricing information may not be up to date. For the most accurate and current pricing details, refer to the official Lately website.

Integrations and API

Lately offers developer APIs and webhooks for data extraction and custom integrations. Custom pricing options are available for enterprises with specific needs.

FAQ

• How does Lately integrate with our other marketing tools? Lately provides seamless integrations with platforms like Hootsuite, HubSpot, Salesforce, and Marketo, allowing it to fit into your existing marketing technology stack.
• Can we customize Lately for our specific use cases? Yes, Lately offers custom pricing and solutions tailored to meet the unique needs of enterprises.
• Is Lately secure and compliant for regulated industries? Yes, Lately includes security features such as SOC 2 compliance and social media compliance capabilities like approvals and archiving.
• What level of service and support is included? All Lately plans come with email, chat, and phone support. Enterprise plans also include onboarding guidance and account management.

Useful Links and Resources

• Lately Website
• Lately Pricing
• Lately Product Demo
• Lately Help Center
• Lately Blog
• Lately Customer Stories