What is QoQo?

QoQo is an innovative AI tool designed to enhance user experience (UX) design by providing a comprehensive set of functionalities that streamline the user research and discovery phases. By focusing on rapid insight generation, QoQo aims to save time and resources for professionals in the field. With over 73,500 users, including teams from prestigious organizations like Microsoft, IBM, and BBC, QoQo is making a significant impact in the UX community.

What Makes QoQo Unique?

QoQo stands out by leveraging AI technology to assist UX designers during the initial stages of the design process. It generates informative cards based on input data, helping to build user personas that detail goals, needs, motivations, frustrations, and tasks. This AI-driven approach aids designers in identifying challenges and essential elements for creating effective design briefs. Additionally, QoQo integrates seamlessly as a Figma plugin, making it user-friendly within popular design workflows.

Key Features

• User Persona Creation: Automatically generate user personas to understand user goals and needs.
• Journey Mapping: Visualize user journeys to identify key touchpoints and interactions.
• Information Architecture: Organize and structure information effectively for better user navigation.
• Affinity Mapping: Group similar data points to identify patterns and insights.
• UX Copywriting: Generate user-centric copy that aligns with UX goals.
• Chat Assistant: Receive real-time assistance and recommendations during the design process.
• Document Chat and History: Keep a record of interactions and easily access past discussions.
• Design Brief and Discovery Questionnaire: Create detailed design briefs and questionnaires to guide research and design decisions.
• Copy to Clipboard and Sticky Notes: Effortlessly copy relevant data and maintain notes for quick access.

Pros & Cons Table

Who is Using QoQo?

QoQo is ideal for a diverse range of professionals and teams involved in UX design, including:

• Design Agencies: Streamline workflows and improve client collaboration.
• Organizations and Startups: Optimize resources and accelerate product development.
• Individual Designers: Enhance personal productivity and project management.

Support Options

For any inquiries or support needs, users can contact QoQo directly through their website.

Pricing

QoQo offers a straightforward and affordable pricing model designed to maximize value for users:

• Professional Plan: $4 per month for one user with unlimited access to all features.

Please note that pricing information may not be up to date. For the most accurate and current pricing details, refer to the official QoQo website.

Integrations and API

QoQo is integrated as a Figma plugin, allowing for easy incorporation into existing design workflows.

FAQ

• What is QoQo? QoQo is an AI tool designed for UX design, helping users organize and generate insights in the early stages of the design process. It offers features like persona building and risk identification.
• Does QoQo replace user research? No, QoQo complements traditional user research methods. It provides additional insights but is most effective when used alongside qualitative research.
• What technology powers QoQo? QoQo is powered by OpenAI and is currently available as a Figma plugin.
• How does QoQo handle biases? QoQo uses de-biasing models integrated by OpenAI to minimize biases inherent in internet-based knowledge. Users are encouraged to provide specific prompts to further reduce biases.
• Who developed QoQo? QoQo was developed by a team of UX designers turned product managers and a developer, based in Malaysia, France, and Egypt.
• Is my research data shared? No, QoQo does not share or use user research information for training purposes without explicit consent.

Useful Links and Resources

• QoQo Website
• Try QoQo in Figma
• Watch QoQo Demo
• Contact QoQo

QoQo is transforming the approach to UX design processes by offering a suite of AI-driven tools that enhance creativity, productivity, and collaboration. By addressing the core challenges faced in the design discovery phase, QoQo empowers designers and organizations to deliver exceptional user experiences.