What is Pencil?

Pencil is an AI-driven advertising creative platform designed to assist brands and agencies in producing new ad variations at a speed 10 times faster than traditional methods. By leveraging artificial intelligence, Pencil streamlines the ad creation process, enabling users to generate high-quality creatives efficiently.

What Makes Pencil Unique?

Pencil stands out by combining human creativity with generative AI to enhance ad production. Users can connect their advertising account data and creative assets to the platform, allowing Pencil’s AI to automatically create new ad variations or identify top-performing creatives. The platform also offers intuitive editing tools for easy customization.

Key Features

• AI Generation: Quickly produce unlimited static and video ads for various platforms, saving time and costs compared to traditional methods.
• AI Predictions: Enhance ad performance by utilizing creatives predicted to yield top quartile return on ad spend (ROAS) based on extensive ad spend data.
• Real-time Editing: Utilize a user-friendly drag-and-drop interface to make instant changes to ad creatives.
• Ad Insights: Gain valuable analysis on effective ad elements and optimize future creatives accordingly.
• Benchmarks: Compare your ad performance against industry standards derived from significant historical ad spend data.

Pros & Cons Table

Who is Using Pencil?

Pencil is ideal for:

• In-House Marketing Teams: Accelerate ad production without the need for external agencies.
• Agencies: Enhance ad creation capabilities and allocate more time to strategic planning.
• Small and Medium Businesses (SMBs): Access high-quality ad creative tools that were previously cost-prohibitive.
• Startups: Quickly test various messaging and propositions with limited resources.

Support Options

Pencil offers various support options, including:

• Email support
• Online resources and tutorials
• Dedicated support for enterprise users

Pricing

Pencil provides the following pricing plans:

• Starter: Free, up to 10 ad generations per month
• Growth: $99/month, up to 100 ad generations per month with additional features
• Business: Custom pricing for unlimited ad generations and premium features
• Enterprise: Custom pricing for unlimited ad generations with dedicated support and training

Please note that pricing information may not be up to date. For the most accurate and current pricing details, refer to the official Pencil website.

Integrations and API

Pencil seamlessly integrates with various advertising platforms and offers an API for enhanced functionality, allowing users to connect their existing tools and workflows.

FAQ

For frequently asked questions regarding Pencil, including setup, features, and troubleshooting, please refer to the FAQ section on the official website.

Useful Links and Resources

• Pencil Official Website
• Request a Demo
• Resources and Tutorials