If you’ve ever dreamed of turning your random 3AM shower thoughts into fully AI-generated videos without coughing up $20/month, that future just became the present. Microsoft just rolled out OpenAI’s Sora inside the Bing mobile app—and yes, it’s completely free (at least for now). Zillennial creators, this is your call to action.

What’s the deal?

In a blink-and-you’ll-miss-it update, Microsoft quietly added a “Video Creator” tab to the Bing mobile app, powered by OpenAI’s Sora, the same hyperrealistic text-to-video model that shook the internet earlier this year with videos of photoreal people doing uncanny things like walking through Tokyo in the rain or cooking eggs in space.

Now, anyone with the Bing app (iOS or Android) can generate 5-second vertical videos from a simple text prompt. No Plus subscription and ChatGPT paywall.

 How it works

  • Open the Bing app

  • Tap the menu (bottom right) and select “Video Creator”

  • Enter your prompt (e.g. “A cat DJ spinning vinyl in a Paris nightclub”)

  • Choose between Standard (free) or Fast (uses points)

  • Wait for your AI magic to render

The output? A 9:16 format video that’s basically TikTok-ready. And yes, you can queue up to 3 at a time, download them, or keep them in the app’s memory for up to 90 days.

What’s Free, What’s Limited

  • 10 Fast generations free at signup

  • After that, it’s 100 Microsoft Rewards points per Fast gen

  • Or just use Standard (slower) gen, which is free and unlimited

  • You can download, share, or store your videos for 90 days

And yes, it’s rolling out globally starting now (except China + Russia).

Why is Microsoft doing this?

This drop feels less like a tech update and more like a moment in digital culture. We’re seeing the TikTokification of AI tools—short-form, mobile-first, creator-friendly. Microsoft knows exactly where the creator economy is headed: fast, visual, mobile, and free.

While OpenAI and others are teasing future Hollywood integrations, Microsoft’s Bing just became the playground for the rest of us. It’s giving democratization. It’s giving “no one asked, but we love it.”

Let’s be real: this isn’t just Big Tech generosity. Microsoft has invested billions into OpenAI, and while Sora’s original rollout was locked behind a paywall (via ChatGPT Plus), this new Bing integration feels like a calculated experiment to:

  1. Drive traffic to Bing (and Edge)—classic move.

  2. Train more user data into Sora (yes, we’re all co-creators and beta testers now).

  3. Dethrone Google’s Veo before it gets mainstream attention.

Microsoft is also clearly trying to change how we search, create, and imagine—by blending search, generative tools, and media creation into one mobile-first platform. The rollout builds on:

  • Bing Image Creator (launched 2 years ago)

  • Copilot Search, their new AI-powered search model (last month)

  • And now, Bing Video Creator, powered by OpenAI’s Sora

“Today we’re taking the next leap with Bing Video Creator… Just describe what you want to see and watch your vision come to life.”

You heard them. It’s giving “creator economy for all.”

Who is this for?

  • TikTokers & IG Reels creators who want scroll-stopping content without touching After Effects

  • Design students & digital artists who want to prototype visual narratives

  • Marketers looking to generate ad concepts on the fly

  • Or anyone who’s ever typed “make this idea into a video” into ChatGPT and got disappointed

Bonus: It fits right into the “lo-fi surrealism” and “corecore” aesthetic that’s blowing up again. Pair your AI vid with Lana Del Rey vocals and you’re golden.

Safety & AI Responsibility

Microsoft says they’ve layered in OpenAI’s Sora safeguards, plus their own safety protocols to prevent harmful, misleading, or deepfake-style videos.

Every Bing-created video includes C2PA-based content credentials to signal that it’s AI-generated. This means you can have fun while staying (relatively) safe from misinformation.

Try it Yourself

👉 https://aka.ms/TryBingVideoCreator

Whether you’re crafting a lo-fi corecore masterpiece or pitching your next side hustle idea in motion, Bing Video Creator brings AI video gen to your fingertips—literally.

Let your words become moving pictures. And maybe a meme or two.