An impactful groove with the use of an alluring nostalgic french noir aesthetic, Define Time is a song that cuts through deep into our psyche invoking deep emotional sensory reactions. A collaborative project with artist Kiina, Goya delivers beautiful poetry on the mental blockages we consistently face in life through the never ending cycle of pain lived within the obstructions of society’s expectations.
This piece focuses on the fleeting time we have and the importance of shifting our focus beyond surface level materialistic excess. Goya emphasises the lack in what we have been taught to value and aims to shift perceptions emphasising the temporariness of life. He utilises melodic tunes with the use of various instruments and MPC’S. Vocal mixing warped to echo and emphasise time. Witness his artistry in action as he takes a creative direction as Kendrick Cumberbach! But prepare to re-evaluate your use of time that has long been warped through a force fed system.
Tell them 📢 Hybrid Rituals // Glimpse Sent You 👉 Goya Gumbani & Kiina – Define Time
Credits:
Meelo – Double Bass
Meron T – Guitar
Jordan Amalfitano-Tait – Guitar
Franky Bones – Keyboard
Josh Short – Trumpet
Goya Gumbani – Vocals
Kiina – Drum Machine
Aunty Beverley Cox – Voice Over
Director & Editor: IVOR alice
Co-Director, Art Direction, & Production: Dalini Sagadeva
Kendrick Cumberbatch – Creative Direction & Stylist
Keisha Walters – 1st Cinematographer
Charlie Benjamin – 1st Assistant Camera
Bella Santucci – 2nd Cinematographer
Krishan Sharda – BTS Videographer
Imran Sesay – BTS Videographer
Nathan Feddo – Playback
Ajay Sigh – Stylist
Maxine Thompson – Styling Assistant
Alligator Drapes – Set
Special Thanks to: Horatio London, Drake’s, Needles, Agency Eleven, Nicholas Daley, and Ahluwalia.
Label: 2022 GGwav & Wing Yip Records
Joygill Moriah
