NEW YORK . PARIS
2025
FEBRUARY 7 SYMPOSIUM at F.I.T NYC
FEBRUARY 7 DEFINE THE FUTURE: NETWORKING PARTY AT META REALITY LABS
FEBRUARY 13 NETWORKING PARTY IN PARTNERSHIP WITH SANDBOX, PARIS
FEBRUARY 14 RUNWAY AT LA GRANDE HALLE DE LA VILLETTE
FEBRUARY 2025
Across major fashion cities and in parallel with traditional fashion weeks, Digital Fashion Week is a lens through which we view the future of fashion.
Under the three pillars of thought-leadership, innovation and creativity, Digital Fashion Week disrupts the traditional notions of the role of fashion by dropping the barrier between the runway and the audience. Fusing leading edge Web 3.0 technology with A-list independent designers, we create immersive phygital experiences from IRL to URL.
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The Runway
Fashion has always been more than the latest silhouette, it is an art form that draws on cultural texture overlaid with eclectic creative and technical skills to support self-expression – the unique story of each individual. Layering the digital and physical allows us more rich and nuanced opportunities to tell a brand story.
A hologram runway show redefines expectations as an immersion-first path forward for the fashion industry. The giant digital avatars simulate the fluid movements of models via real time motion capture on the runway.
The Phygital runway explores a brand’s strategic journey exhibiting simultaneous digital and physical fashion in a seamless layered experience. With 3D assets ranging from augmented reality to digital twins in Sandbox and Unreal Engine tools, brands show not only a traditional runway collection, but an evolved vision of customer engagement and the relationship of fashion with the games industry.
Beyond the Runway
While fashion shows engage our senses and imagination, the talks and panel discussions provide thought leadership by exploring innovation in the fashion industry from concept to consumer. A well-curated cast of fashion tech leaders and industry experts dive into the strategy talks and discussions that unpack the real vision, value and ethics behind the hype in a rapidly changing industry.
February 2025 Locations:
NYC: Fashion Institute of Technology – Feb 7, 2025
Paris: NFT PARIS – Feb 14, 2025
NYC Symposium at FIT
10.00 Doors open
10.30 Keynote
11-11.30 Michael Ferraro, DTech Lab in conversation
15 mins networking
11.45a Fashion Across the Gaming Spectrum
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Tracy Greenan — Game Changing Style
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Tracey Mancenido — SawHorse
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Jorrel Batac — SXNGA
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Olivier Moingeon — Exclusible
12.30 workshop
Best Practices for Building your Fashion Business in Gaming
With Game Changing Style
1.00 15 mins networking
1.15p Blockchain:Digital Product Passports: from Regulation to Opportunity
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Moderator: Charis Marquez ex Ebay
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Tom Herman: Meta Carbon
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Alexandra Maslova — Seamm
2.00: How to get started with Digital Product Passports
Hosted by SEAMM
2.30 15 mins networking
2.45p —What Retail Customers want: Engagement
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Moderator: Janey Park
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Haseeb Musa — Meta
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James Purell — BuildingBlox.gg
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Maeve Wang — Iambic
3.30: workshop How To Price Digital Branded Content in the Metaverse Hosted by Haseeb Musa, Meta Reality Labs
4.00 15 mins networking
4.15p Disrupting the Process of Fashion
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Moderator: Nova Lorraine
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Jana Delamarter — Meta
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Nitin Kumar — The F word
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Brendon Ronan — J.Crew
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Raymond Croft — Tommy Hilfiger