MICAM Milano: The International Footwear Exhibition
MICAM Milano reaffirms its commitment to providing strategic and innovative tools for its visitors with the introduction of the AI Trend Guide 25/26, developed in collaboration with Livetrend. By analyzing social media, e-commerce, and fashion shows, combined with cutting-edge technologies like artificial intelligence and big data, the guide offers buyers and brands an in-depth understanding of consumer preferences and market dynamics. This valuable resource helps to identify seasonal footwear bestsellers and optimize purchasing decisions.
AI Trends 25/26: Innovation, Tradition, and New Perspectives
The guide highlights four key macro-trends:
- Utopian Utility: A fusion of functionality and understated elegance, featuring materials like suede and matte rubberized finishes, with urban trekking-inspired details and the #gorpcore aesthetic, showcasing the softer side of the trend.
- Twisted Classics: A modern twist on vintage styles, drawing from retro influences, nostalgic tones, and bold shapes to celebrate originality and the rebellious spirit of youth.
- Meditative Artisans: A blend of craftsmanship and spirituality, marking the return of bohemian style with authentic materials like aged leathers and rustic finishes.
- Wondrous Daze: An alternative aesthetic inspired by fantastical worlds, combining dark, romantic, and rebellious accents. Materials such as velvets, polished leathers, and decorative details like studs and crystals stand out.
MICAM: The Global Footwear Hub
The next edition of MICAM will be held from 23 to 25 February 2025 at Fiera Milano (Rho), reinforcing its position as the ultimate meeting point for footwear professionals. With nearly 1,000 brands on display and over 40,000 visitors from around the world, MICAM is an unmissable opportunity to explore innovations, trends, and business prospects while celebrating the excellence of both Made in Italy and international footwear.
